From charming vineyard tours and scenic vineyard picnics to lakeside and onboard wine tastings on Lake Norman and a full weekend of wine and food, each experience is curated to showcase the best of our region—breathtaking settings, exceptional Wine Tours in North Carolina, and effortless hospitality.
Irma is the heart behind The Grape Experience — a travel advisor, wine lover, and experience designer who brings her passion for hospitality into every detail. She’s always had a knack for creating unforgettable moments, and when she moved from Connecticut to Charlotte, she knew it was time to turn that passion into something bigger. That’s how The Grape Experience was born.
But here’s the thing: Irma doesn’t do it alone. She’s built a small but mighty team that helps bring her vision to life — from scouting boutique vineyards and hidden gems to curating every little detail that makes an experience feel seamless. Together, they design experiences that go far beyond a standard wine tour.
“I’ve always dreamed of creating something of my own,” Irma says. “For me, luxury is not just about the look — it’s about how you’re welcomed, the thought behind the details, and how the entire experience makes you feel. Every client is unique, and every itinerary we design should feel that way too.”
At The Grape Experience, it’s not just about tasting wine — it’s about connecting with boutique vineyards, meeting the winemakers, and enjoying Wine Tours in North Carolina country in a way that feels personal and one-of-a-kind. Whether it’s a girls’ getaway, a special celebration, or a quiet afternoon among the vines, the team takes care of everything so guests can simply sip, relax, and enjoy.
Irma credits her kids and her sister for being her biggest cheerleaders, and her growing team for helping her dream come to life. And she’s not slowing down — always planning the next tour, the next tasting, and the next big idea.
So, if you’re ready to raise a glass to good wine and great company, The Grape Experience is here to make it happen.
Learn about NC wine region—its culture, history, and limited-production wines—through experiences curated just for you. Every Grape Experience tour is designed to give you an insider’s taste of Wine Tours in North Carolina country.